Ocean & Brine

Revitalizing a marine supplier’s brand for global impact
Ocean & Brine website homepage on a laptop
Client
Ocean & Brine
Industry
Marine Supplies
Location
USA
Services
Rebranding, Creative Direction, & Web Design

Ocean & Brine, a global supplier of marine equipment and ship spare parts, needed a rebrand to modernize their outdated image and strengthen their web presence. Their previous branding and website were holding them back from engaging confidently in sales and marketing efforts.

I led the rebranding and executed the web design project, creating a more contemporary, professional brand identity and a user-friendly website that better communicated their global services. This revitalized their brand, giving them the confidence to pursue more aggressive sales and marketing initiatives.

Ocean & Brine website homepage on a phone

Website

The challenge was to accommodate a unique purchasing process without an ecommerce component. I designed a site where users could easily browse the catalog of marine equipment and ship spare parts, then place orders through a simple, efficient form. This streamlined approach enhanced the user experience while meeting the specific needs of their industry.
Various screenshots of Ocean & Brine website on desktop
Various screenshots of Ocean & Brine website on mobile

Brand

We aimed to modernize Ocean & Brine's outdated look and differentiate them from competitors in an industry where branding was often overlooked. Inspired by the ocean, the new brand reflects their forward-thinking approach while conveying trust and reliability. This fresh identity positions Ocean & Brine as a standout leader in the marine supply industry.
Ocean & Brine logoOcean & Brine font - Neue Haas Grotesk DisplayOcean & Brine colorsOcean & Brine business cardOcean & Brine print white paper

Ocean & Brine, a global supplier of marine equipment and ship spare parts, needed a rebrand to modernize their outdated image and strengthen their web presence. Their previous branding and website were holding them back from engaging confidently in sales and marketing efforts.

I led the rebranding and executed the web design project, creating a more contemporary, professional brand identity and a user-friendly website that better communicated their global services. This revitalized their brand, giving them the confidence to pursue more aggressive sales and marketing initiatives.

Ocean & Brine website homepage on a phone

Website

The challenge was to accommodate a unique purchasing process without an ecommerce component. I designed a site where users could easily browse the catalog of marine equipment and ship spare parts, then place orders through a simple, efficient form. This streamlined approach enhanced the user experience while meeting the specific needs of their industry.
Various screenshots of Ocean & Brine website on desktop

Brand

We aimed to modernize Ocean & Brine's outdated look and differentiate them from competitors in an industry where branding was often overlooked. Inspired by the ocean, the new brand reflects their forward-thinking approach while conveying trust and reliability. This fresh identity positions Ocean & Brine as a standout leader in the marine supply industry.
Various screenshots of Ocean & Brine website on mobile