NXDS

Turning a data solutions provider into a memorable brand experience

Client

NXDS

Industry

Data Solutions

Location

USA

Services

Rebranding, Creative Direction, Web Design, & Web Development

NXDS, a startup founded by veterans with expertise in data science, provides innovative data solutions for enterprise businesses. Their mission is to transform complex data into actionable insights, driving growth and efficiency. With a team that has deep-rooted experience in U.S. government agencies, NXDS needed a fresh brand identity and a new website to match their cutting-edge solutions.

To meet their needs, I worked closely with NXDS to understand their vision, reimagining their brand and designing a modern, scalable website that reflects their expertise and innovative approach to solving complex challenges.

Website

The NXDS website project involved an information architecture challenge, as their service structure was still being defined. The goal was to create a simple, easy-to-navigate site that clearly communicated their unique value proposition. Through close collaboration and an iterative design process, we built a site that effectively showcased their expertise and solutions.

Various screenshots of NXDS website on mobile

Brand

For NXDS’s rebranding, we preserved the core essence of their old logo while simplifying it to enhance clarity. We developed a modern, dynamic color palette and selected fonts that conveyed a robust, masculine, yet contemporary feel. The new identity reflects their innovative approach, aligning with their mission to deliver forward-thinking data solutions.